Thursday, June 18, 2015

Big Data - 2.0

Technology in our lives, should we fear it or should we rock it? Maybe we should be like Big Data and do both? A dazzling dark synth album about the dangers of unrestrained technology yet dripping with clever use of it to produce an innovative and exciting sound. "The business of emotion" is a sparkling pop track and with it a message of the marketing of our bared souls on social media.

"Dangerous" has a walloping melody, "Big dater" grinds with the best of them. "Automatic" has an epic build to it. A superb set of guest vocalists including White Sea and Jenn Wasner help articulate the message above the synth riot. Its all astonishingly good.

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